In a world where digital communication is increasingly utilized, do medical aesthetics professionals have a place? We answer this!
The National Medical Council’s Approval
Following numerous debates and multiple restrictions, Decree No. 2020-1616 of December 22, 2020, states: “A physician is free to communicate to the public, by any means, including on a website, information that contributes to the patient’s free choice of practitioner, particularly relating to his or her skills and professional practices, professional background, and conditions of practice.” However, it must always be kept in mind that: “The practice of medicine must not be conducted as a business,” adds the CNOM. Since this declaration, medical aesthetics professionals have their place in digital communication. Like other professions, physicians have the right to be visible, inform, reassure current and future patients, and communicate with them. Digital communication in the medical field is essential: it eliminates false information, helps preserve the practitioner’s e-reputation, breaks taboos, and provides information in the patient’s best interest. The CNOM encourages doctors to produce information on the web, considering that online health information can “improve the medical service rendered to patients.”
Digital Communication for Aesthetic Doctors: Showcasing Their Expertise
Having a website, social media presence, or a newsletter is an added value for an aesthetic doctor. It reassures the patient and allows them to discover you through these different channels. Word of mouth now happens online through reviews on Google My Business, comments on social media, and more. By having a digital presence, you are listed and thus visible. Indeed, over 74% of people search the internet before making an appointment—a significant figure that highlights the importance of digital communication. Internet users trust the information disseminated by healthcare professionals, believing it to be reliable. Moreover, digital platforms allow real-time updates of information, benefiting both the practitioner and the patient. Social media and websites are powerful tools for building relationships with your patients. They establish a sense of proximity and trust, enabling you to inform them, follow up after a procedure, and update them on your practice’s operations: hours, available appointments, holidays, and exceptional closures. Beyond information, these digital channels showcase your expertise and identity. Share your methods, tell your story, show results, and share past testimonials. Transparency is the most effective way to build trust.
Médical Production: A Solution for Building Aesthetic Doctors’ Digital Communication
However, building a solid digital communication strategy that targets your audience requires time and expertise. Our team consists of specialists in communication, digital marketing, and medical aesthetics. We use our expertise to develop a customized communication strategy that highlights the best of your skills.
No time to dedicate to your communication? Médical Production does it for you!
Contact us: contact@medical-production.fr