Today, digitalization is spreading across all fields, including the medical sector, where it is proving effective in optimizing the relationship between patient and practitioner. Does this concept still seem unclear to you? Haven’t taken the plunge yet? Let us shed some light on this topic!
Digitalization at the Heart of Your Medical Practice
Integrating digital tools into your practice improves the patient experience. It allows them to wait, gather information, and strengthen the trust relationship. By creating short videos on the different treatments you offer and showing them in the waiting room, you can entertain your patients, demonstrate your expertise, and keep them informed about your procedures. This will make the waiting time pass more quickly and reduce any pre-consultation stress. Since our inception, we have created nearly 300 films to display in your waiting rooms, on your website, and on your social media.
Additionally, to entertain and inform, you can display a QR code in your waiting room. This code can direct people to your website, social media, a booking platform, and more. Users are increasingly familiar with QR codes and find them a fun and efficient way to access information.
At Médical Production, we have developed a QR code for aesthetic medical professionals that references all your tools: your website, social media, Google profile, booking system, patient reviews, and more. This increases your visibility, improves your SEO, and centralizes your updates, fostering greater patient loyalty. With just a few clicks, patients can contact you, book a new consultation, and stay updated on developments in your practice.
QR Code in the Waiting Room and Tool Overview
There are other solutions to cultivate a trusting relationship and optimal follow-up with your patients, such as management software. To make daily operations easier for you and your clients, we have developed an application: “Aesthekit,” which allows you to organize photos in the patient’s file, show before/after results, access individual patient records (informed consents, prescriptions, medical questionnaires), and connect with an online community of doctors to discuss current topics. Your medical data is securely stored in a dedicated Cloud space, providing a means for medico-legal traceability as well as an agenda that gives you visibility over all your upcoming appointments. This tool strengthens the perception of legitimacy and security among your patients and brings peace of mind to your practice management.
Discover the features of Aesthekit in this video!
Digitalization Outside Your Medical Practice
However, digital expansion has a greater impact if it extends beyond your practice. You offer a comprehensive experience to your current patients and increase your chances of being known to potential new clients. You can start by creating your own website, which will help you be listed on search engines.
By having a website, you have a better chance of being contacted than a colleague without a website, Google profile, or online presence. An important fact to note is that 70% of men and women say they check reviews of an establishment before deciding to visit. With your online presence, you ensure the good development of your e-reputation and strengthen the image of your practice, center, or medical hub. At Médical Production, we have created over 100 websites for aesthetic medical professionals, which we currently manage.
Creation and Management of Responsive Websites
Like a website, social media shares practical information about your practice: address, directions, opening and closing hours. They also contribute to your SEO and showcase your expertise. Instagram and Facebook are most suited for your target audience. Through informative photos and videos, you engage followers with your expertise. You also present yourself as accessible, present, and attentive, with the ability to communicate through the messaging features of these networks.
In this off-site digitalization, we can also mention appointment automation platforms such as Doctolib, Solocal, or Qare. These allow users to book appointments easily and efficiently at any time of day. For doctors, these platforms mean saving time, improving work quality, and immediate usability.
Many tools are available to highlight your medical practice—choose the ones that suit you best!
Need Support in Digitalization?
With 18 years of experience in aesthetic medicine and seven years in digital solutions, we assist you in transitioning your practice. To offer you a comprehensive solution, we have developed multiple tools to help you thrive in this new era: website creation and management, social media setup and management, creating films for your waiting room, patient management application (Aesthekit), and a QR code that integrates all your communication channels.
Contact us now to book your “discovery” appointment: contact@medical-production.fr